Whatever Happened to the Message of The Cross?
The sign said, “Now serving Starbucks coffee!”
It was the late 90’s and the premium coffee craze was taking the country by storm. Everyone who liked coffee LOVED Starbucks or soon would. So it wasn’t surprising that some business would be utilizing the brand name to promote what they were doing. It made pretty good sense. It would not have fazed me a single bit if any other company was doing it. However, this massive sign was hung in front of a local evangelical Christian church. The message was crystal clear: “Come to our service on Sunday, we have free Starbucks coffee!”
With the arrival of the church growth movement and the seeker-sensitive ministry focus it birthed..
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